In 2021, Propeller partnered with Outside Lands Music Festival to give fans the opportunity to Win Artist Passes to the festival along with a trip to San Francisco for taking climate action.
The campaign drove over 114,000 actions with nearly 15,000 participants! After the festival, we caught up with the winner of the experience, Kelly B from Los Angeles, to hear all about her trip to the festival.
Here's what Kelly had to say about it:
"Thank you so much for this exclusive Outside Lands experience! It was truly a one-of-a-kind VIP treatment.
The Artist Passes gave us exclusive access to VIP viewing areas, lounges and other "secret" spots. This music festival was very special for us, it was our first music festival since the pandemic began. The VIP/Artist Lounges and areas gave us a peace of mind whenever we felt that we needed some space between large crowds or just simply a spot to dance and drink or rest in comfort.
We felt so pampered and privileged to just be out again after a long hiatus of pandemic walls!"
"Meeting the Propeller team at Outside Lands was a treat too. You guys are so amazing and I appreciate the work that you do for the community.
NRDC's work in ocean protection and conservation is a top priority for me. As a certified scuba diver, I've seen first hand how the ocean is a remarkably beautiful ecosystem that we cannot live without.
I'm looking forward to the work that the Propeller team and all of Propeller's partners will be doing in the future!"
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