Brandon Deroche
Founder & CEO
on behalf of the Propeller Board of Directors
Lizzo
Justin Bieber
Tenacious D
Red Rocks
Bans Off/PPFA
Propeller makes it easy for people to take action. And there were a lot of actions taken via our platform in 2022 (over 2M to be exact)!
There are over 1.5 million nonprofit organizations in the US. It's a staggering amount of groups doing a lot of very different things.
That's why we've created cause verticals aka Movements on Propeller to make it simple for our community to directly support the issues they care about most. Each movement consists of actions and rewards in support of leading nonprofits in the space.
We invested a lot of time and energy into evolving these verticals over the course of 2022. And that effort paid off with record levels on engagement.
As a public benefit corporation, our mission of inspiring activism and helping build movements for change is part of the bottom line. Everything we do at Propeller starts and ends with our members.
That's why we were excited to launch our first-ever crowdfunding equity campaign in 2022 asking our community for support by investing directly in Propeller and sharing in its future success.
The campaign ended up raising $149,280 from 234 investors.
A big thanks goes out from the entire Propeller team to everyone who participated and to Ben Relles as the lead investor. These funds came at a critical time and helped us hire some key staff and make important investments in the platform.
As results grew in 2022, so did the Propeller team.
We added new members to our customer experience team to ensure we continue offering the highest level of support possible for our community. And we increased development capacity for the platform.
And we were proud to welcome Annie Flook as our new Director of Artist Partnerships & Business Development. Annie stepped into her new role following eight years at Warner Music Group, where she served as Head of Touring & Artist Development at Elektra Music Group, Director, Touring & Artist Development at Atlantic Records and Manager, Touring & Artist Development at Warner Records.
"The Propeller team has been an absolute pleasure to work with. Their platform is truly unique and has helped my organization bring younger, more diverse audiences onto our list while becoming our largest source of acquisition and raising tens of thousands of dollars directly on Propeller. We've worked together to test a customized onboarding series that has continued to pay dividends and increase our ROI with Propeller leads. Working with an impressive list of artists, influencers and festivals, they've been instrumental in helping us forge new relationships and strengthen existing onces, including with Justin Bieber, Lil Dicky, Kevin Gates and dozens more. They've also taken our offline marketing activations to the next level, and have generated a ton of brand awareness for us across the country - from Bonnaroo to Outside Lands. Working at the intersection of social good, digital advocacy, and entertainment, Propeller's business model is one-of-a-kind and a boon to any organization looking to implement new-age marketing tactics that result in measurable impact."
"We started working with the Propeller team in 2021 to build critical support for our 'Count Me In' movement for transgender and non-binary equality. The platform, and its influencer campaigns quickly became one of our largest and most effective sources of supporter and donor aquisition for many different programs - helping us reach new audiences, directly raising money for our mission, and converting new monthly donors. And we have even bigger plans as we head into our third year together. This innovative and vibrant team had added a new level of value, and fun to our fundraising."
Propeller uses the B Impact Assessment as a third part standard by which to evaluate the overall social and environmental performance of the company in a consistend fashion year over year.
We see money as fuel for purpose. We are committed to maximizing our public benefit, and reinvest our revenue back into scaling our community and its impact.
Trust is everything to us, and transparency is a part of gaining that. As part of this ethos, we give our community insight into the multiple ways the company is funded.
Propeller Premier: Joining our membership program unlocks special perks starting at $10 per month.
'Propelling' Movements: Site users have the option to 'propel' one of our movements or to support our mission in general to help us read more people by making a direct contribution to Propeller.
Featured Actions: We offer nonprofits a paid service where we provide them with performance guarantees.
Donations: We receive up to a 20% fee on donations processed via the platform.
Affiliate Offers: We partner with mission-driven businesses that share our vision of social good and receive a fee for driving sales of their products or service.
Sponorship: We partner with value-aligned brands, foundations and individuals to help support initiatives on the platform.
2022 Total Revenue: $1,921,964 (up 87% from 2021)
Community Support: 9.1%
Nonprofit Partnerships: 67.4%
Corporate Partners & Sponsors: 23.5%
2022 Total Expenditures: $1,983,683
Staffing: 38%
Marketing & Advertising: 55%
Everything Else (Platform Costs, Hosting, Accounting, Legal, Software, Licenses, etc.): 7%
