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Our mission is to use a connection to music of all genres as a direct path to greater mental wellbeing and to hopefulness during crisis in order to decrease suicide.
We do this through providing or directing people to education, resources, and treatment, both in person at live events and online. We also create original content that spreads awareness through personal stories from artists and fans about living through and recovering from difficult times. This contagion of hope is known as the Papageno effect — the impact that media can have by presenting non-suicide alternatives to crisis.